Marketing Support
Some people might refer to it as Marketing Consulting. I've never been found of the word consulting. Reminds me of a person(firm) who asks for a pile of cash, does three months of work and is completely forgotten about 60 days later. Think of me as your Virtual Director of Marketing.
The reality is, owners and employees of small businesses are used to wearing multiple hats. For example, the person who handles payroll also orders supplies, vacuums the office on Friday afternoon, and handles IT responsibilities.
As many duties can be completed this way, marketing tends to be one of those areas that gets overlooked. Why? Because its hard. Who has time to keep up with all the latest trends and technology. From CRM to CMS, inbound to outbound, and Twitter to Instagram, its almost easier to just to ignore it and act likes it's not really important.